Top 10 Popular Supermarkets in Kenya in 2024( Owners and Branches )

Kenya, often regarded as East Africa's economic hub, boasts a vibrant supermarket industry that caters to the diverse needs of its population. In a country where convenience and variety are highly valued, supermarkets are crucial in providing essential goods and services. In this article, we will delve into the top 10 popular supermarkets in Kenya, exploring their origins, ownership, and branch networks. From the family-owned businesses that have stood the test of time to the emergence of international giants, we will take you on a journey through Kenya's supermarket landscape.

1. Naivas Supermarket

Naivas Supermarket Ltd, the market leader in Kenya, has a rich history that dates back to July 27, 1990, when Peter Mukuha Kago founded it. What began as a small family business named Rongai Self Service Stores Limited in Nakuru County has grown into a retail giant with over 90 stores nationwide. In 2007, the family rebranded the company as Naivas Limited, solidifying its position in the Kenyan market. Notably, in February 2020, Naivas welcomed Amethis Finance as a significant shareholder, acquiring a 30% stake in the company. Naivas Supermarket remains a preferred choice for shoppers seeking a one-stop destination for their shopping needs.

2. Quickmart Supermarket

Quickmart, another family-owned retailer, has served Kenyans for over 15 years. Founded in Nakuru City in 2006 by the late businessman John Kinuthia, Quickmart has expanded its reach to more than 50 stores nationwide. In 2017, the retailer achieved gross annual sales exceeding KSh 1 billion. A significant milestone in Quickmart's journey was its merger with Tumaini Self Service Limited in 2019, leading to the creation of the Quickmart brand under the ownership of Adenia Partners' local subsidiary, Sokoni Retail Kenya.

3. Khetia's Supermarket

Ashok Khetia's small wholesale shop, which opened in May 1982 in Kitale, Trans-Nzoia County, has evolved into Khetia's Supermarket. This family business, which began with just two employees using a pickup vehicle to hawk goods to Trans-Nzoia residents, now boasts 22 branches across major Western and Rift Valley towns. With plans for further expansion, Khetia's Supermarket aims to provide quality service to customers across Kenya.

4.Carrefour Supermarket

Carrefour Supermarket in Kenya is a part of the Dubai-based Majid Al Futtaim group. Since opening its first branch in the country in 2016, Carrefour has rapidly expanded and now operates 19 branches in Kenya and seven in Uganda. Its growth has positioned it as a formidable competitor to Naivas and other retailers. With reported revenue increases, Carrefour continues to cater to the diverse needs of Kenyan shoppers.

5.Chandarana Foodplus

Chandarana Foodplus, a Kenyan-owned independent chain of supermarkets established in 1959, has 23 branches spread across the country. Known for its wide variety of fresh produce, pastries, meat products, dairy items, and household goods, Chandarana Foodplus has been a go-to destination for quality groceries and more for decades. Under the stewardship of the late businessman Shantilal Mulji Thakkar's sons, Anil Thakkar, Sanjay Thakkar, and Dipan Thakkar, the Supermarket continues to serve the Kenyan community.

6. Eastmatt

Founded in 1990 by Kamau Chege, Eastmatt has been a reliable choice for shoppers seeking affordability and convenience. With nine branches across the country, including locations in Nairobi, Mau Narok, and Kitengela, Eastmatt has steadily expanded its presence. Kamau Chege's approach to supermarket growth has been deliberate and customer-focused.

7.Magunas Supermarket

Magunas Supermarket, owned by Simon Wachira, is a testament to the entrepreneurial spirit of Kenyans. Wachira, who started as a village hawker, now operates a chain of retailers across five counties. His journey from hawking in the Mukuyu market during the 1980s to establishing a retail shop reflects the resilience and determination that characterizes many successful Kenyan entrepreneurs.

READ ALSO: Top 10 Grocery Stores in Kenya for Fresh and Healthy Shopping

Conclusion

Kenya's supermarket industry has come a long way, offering shoppers various options to meet their daily needs. From the family-owned businesses that have flourished for decades to international giants that have entered the market, these supermarkets play a pivotal role in the country's retail landscape. As Kenya grows economically, the supermarket industry is expected to evolve further, providing even more choices and convenience for consumers.